Ignore everything.
Because…
…when it comes
to branding, almost
everything you do
is useless.
Brand is not
what you think
it is.
What if you just
pretend you have
a brand?
In fact:
What is a brand?
When does it start
to exist?
How do you
prove it?
We explore why
brands
exist.
grow.
succeed.
fail.
Some secrets
we already know.
That’s why we never
facelift or refresh
logos.
But what if your
brand needs something
completely different?
What about
a brand new heart
transplant?